Put in your real numbers. Ad spend buys the visitors, the funnel turns them into revenue, and this tells you the one thing to fix first.
Anything already at benchmark shows a check and drops out of the ranking. Each change is priced against everything else as it currently stands, so levers compound: more traffic makes a better close rate worth more.
Extra profit at your current visitor volume if that number reached benchmark.
| Stage | Count | Rate | Revenue |
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